8. Cookie Categories
Cookies are small pieces of information that may be stored on or accessed from a user’s device when the user visits a website or uses an online service.
8.1 Strictly Necessary Cookies
These technologies support functions required for the website or a service requested by the user.
Examples may include:
They must not be used for unrelated advertising, profiling or unnecessary tracking purposes.
8.2 Preference and Functionality Cookies
These technologies may remember choices made by visitors.
Examples may include:
Whether consent is required should be assessed according to the actual purpose and applicable law.
8.3 Audience Measurement and Analytics
WAP may use analytics technologies to understand website use and performance.
Depending on the technology and configuration, this may include:
Some audience-measurement technologies may qualify for an exemption from prior consent only where all applicable exemption conditions are met.
WAP should not assume that an analytics service is exempt merely because it is used for statistics.
Where the conditions for an exemption are not satisfied, the relevant technology should not be activated before the required consent has been obtained.
8.4 Embedded Media and External Content
WAPGlobal.org may include approved external content such as:
External content may cause third-party technologies to be activated.
Where prior consent is required, the embedded service should remain blocked until the appropriate consent is provided.
Where technically appropriate, visitors may first be shown a placeholder allowing them to choose whether to activate external content.
8.5 Donation and Payment Technologies
Where WAP provides donation functionality, approved fundraising or payment providers may use necessary technologies for purposes such as:
The relevant donation page should identify the WAP legal entity receiving the donation.
Where a payment or fundraising service uses optional tracking beyond what is necessary for the transaction, those technologies should be separately assessed.
8.6 Newsletter and Communication Technologies
Where WAP provides a newsletter or communication subscription service, the relevant provider may use technical mechanisms required to:
Any additional tracking functionality should be assessed separately and should not be activated automatically where consent is required.
8.7 Social Media Technologies
Ordinary links to WAP social-media pages should be distinguished from:
WAP should not enable social-media tracking technologies unless there is an approved purpose and the appropriate legal requirements are satisfied.
8.8 Advertising and Marketing Cookies
WAP should not state that it uses advertising, behavioural targeting or retargeting technologies unless such technologies have actually been approved and implemented.
If WAP does not use advertising tracking, these technologies should remain disabled.
If introduced in the future, the Cookie Policy, consent system and Privacy Policy should be reviewed before activation.